Xbox 360 Announces Exclusive Xbox Live Weekends During EA Sports Challenge Series
Xbox Live offers subscribers an exclusive online sports gaming experience and the chance to win premium prize packages during the upcoming sports seasons.
August 27, 2008 - Microsoft today announced a series of special Xbox Live weekends surrounding the EA Sports Challenge Series allowing hundreds of thousands of Xbox Live online entertainment network subscribers the opportunity to join in a number of sports-related gaming activities during select sports seasons throughout the year.
The special Xbox Live weekends will be in conjunction with the multitude of EA Sports Challenge Series events that will take place around the country using four of EA's most popular sports titles -- NCAA Football 09, Madden NFL 09, NBA Live 09, and NASCAR 09. Xbox Live weekends will be held during the last weekend of each month, beginning August 28, 2008 and running through March of 2009 giving sports fans a non-stop, superior gaming experience.
Through this exclusive partnership with EA Sports, gamers of any skill level can register for Play & Win sweepstakes to earn exclusive prize packages while playing the games they love. Prizes for the Play & Win sweepstakes include a 40" 1080p Flat-Panel LCD HDTV, 650W 5.1-Channel Home Theater System, a Madden NFL 20th Anniversary custom Xbox 360 console, and much more. Players can also test their skills by competing against the actual game development team to see who is the best of the best on the Xbox 360 video game and entertainment system from Microsoft. Sign on to Xbox Live on the last Friday of each month from 4:00PM - 7:00PM EST and show off your skills against the game development team. Add these Gamertags to your friends list:
Madden Developers
NCAA Developers
NASCAR 09 Developers
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"Xbox 360 is thrilled to partner with EA Sports for this campaign to help enhance the fan experience through gaming," said Mike Fischer, General Manager. "Sports video games are a way for sports fans to extend their passion for sports and Xbox Live is the ultimate way to connect with friends and family around the world, making the two a perfect fit. When fans are not on the playing field and or watching the game on TV, they can turn on their Xbox 360 and play with their favorite team over Xbox Live."
Live weekends to include: August 28-31, September 25-28, October 23-26, November 27-30, December 25-28, January 29-01, February 26-01, and March [TBD].
For more information on the EA Sports Challenge Series, fans can visit www.xbox.com/EASportsChallenge.
About Xbox Live
Xbox Live is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 26 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.
About Xbox 360
Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies and TV shows on demand than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/xbox360.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA Sports, EA, EA Sports BIG and POGO. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies.